Cokebrings Surge back! Brilliant Marketing
Coke’s decision to bring back Surge and use Amazons’ distribution network is brilliant. The brand had a cult following after being discontinued in 2000. Bringing this product back in limited quantity is a great strategy to create a buzz around the brand and the parent brand without affecting the sales and distribution of its existing products.
#LimitedQuantity #AmazonExculsive #NostalgiaMarketing #OnlineSodaSales #SurgeMovement
"The cola, which is comparable to Pepsi’s Mountain Dew, went on sale this morning on Amazon.com, to the surprise of its strong cult following. The 12-packs of 16 oz cans cost $14 each (free shipping with Amazon Prime), and sold out in about an hour. Later, Surge could be found on eBay, where it was selling for much more.”
"Today’s launch is the first time that Coke has brought back a discontinued product, and it’s the first time Coke has distributed a product solely through an e-commerce channel. Surge is only being promoted with the help of social media campaigns, which is fitting since fans have been using Facebook to lobby Coke to return the product for some time.
Surge commercial from 1997
Very creative and impactful marketing strategy from Tim Horton’s for their 50 Year Anniversary- Bringing back 1964
We came! We raved! We Loved - Swedish House Mafia (One last tour Toronto
Dirt Devil - The Exorcist: Talk about a very creative and well done advertisement with a concrete linkage to the brand name.
Turkish Airlines Advertisement: The Best Fly with Europe’s’ best Airlines
Football’s best, Messi and Basketball’s best, Kobe Bryant try to impress a kid on the aircraft. Although the kid is overjoyed at ecstatic he cannot choose one over the other. At the end, he is sold on the ice cream served on the airplane.
These Huge Brand Ambassador star power makes this ad worth the watch and its interesting to note the diversified brand associations targeted.
Turkish Airline Informative Ad: http://youtu.be/kICLT76FzY8
Dutch Insurance Commercial -Commercial Birdie (2012)
This ad is interesting because it is a 1 minute and 12 seconds long and not a whole lot takes place. The music and the length of the ad makes you want to see what is going to happen. Although, its not funny enough for a second watch it does have a surprise ending that makes it a worthwhile watch.